Author: Schacht, Henry B.
Source: Journal of Strategic Management Education 1 (1) pp179-197
Company Name: Cummins Engine
Number of pages: 18
This case describes how Cummins Engine Corporation implemented a successful long-term strategy to restore its dominant position in the world diesel engine market. The management had to respond to a decline in the market share caused by increased global competition and domestic regulation. The key management issue focus is successful strategic decision making followed by effective implementation.
Senate Hall Academic Publishing
An inspection copy of this case is available for preview from the Senate Hall Academic Publishing website, via the link above.