Turnaround Strategy at Cummins Engine

Author: Schacht, Henry B.
Source: Journal of Strategic Management Education 1 (1) pp179-197
Year: 2003
Company Name: Cummins Engine
Number of pages: 18

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Abstract:

This case describes how Cummins Engine Corporation implemented a successful long-term strategy to restore its dominant position in the world diesel engine market. The management had to respond to a decline in the market share caused by increased global competition and domestic regulation. The key management issue focus is successful strategic decision making followed by effective implementation.