Visioning at Xerox Canada

Authors: Crossan, Mary M.; Bontis, Nick
Source: Richard Ivey School of Business
Year: 2003
Company Name: Xerox
Number of pages: 10

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Abstract:

This case describes the visioning process at Xerox Canada. The chairman, CEO and president of Xerox Canada has been meeting with her leadership team since eight o'clock in the morning to craft the organization's new vision statement. Three and a half hours into the meeting the team hits a road block. With 30 minutes left in the session, the CEO must decide whether and how to proceed. (A three-minute video can be purchased with the case, video 7A95M015.)