Non-Territorial Offices at Semco

Authors: Gurgei Do Amaral, Cecilia; Pozzebon, Marlei
Source: Richard Ivey School of Business
Year: 2006
Company Name: Semco
Number of pages: 16

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Abstract:

This case describes the history of a 'non-traditional' business group, Semco, starting from the 1980s, when Ricardo Semler assumed responsibility for the company and triggered a genuine revolution in terms of management practices. Since then, Semco's workforce has grown from 90 to 2,500 employees and its annual turnover climbed from US$4 million to US$160 million in 2001. The secret for transforming a conventional workplace into an unconventional hive was given: giving up control.