Alacrity Housing Chennai (A, B)

Author: Velamuri, S. Ramakrishna
Source: IESE Business School
Year: 2004
Company Name: Alacrity
Number of pages: 26, 26

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Abstract:

The case describes the values-based management of Alacrity Housing, a construction company founded by Amol Karnad. The company takes a firm stand against corrupt practices, and achieves market leadership in a very short space of time.

In case (B), the difficulties faced by Alacrity Housing in the period 1994-2002 are described. The case outlines the very difficult external environment, as well as some controversial organizational changes that the founder Amol Karnad introduces. In 2002, the very survival of the company is in question.