McDonald's in India

Author: Dash, Kishore
Source: Thunderbird School of Global Management
Year: 2005
Company Name: McDonald's
Number of pages: 25

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Abstract:

McDonald's relative success in India has several important lessons for global MNCs (multinational corporations) that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes McDonald's carefully planned context-specific strategies for its business growth in India. The teaching objectives are: (1) to analyze a global MNCs business growth strategy in an emerging market (India); (2) country context analysis; and (3) to analyze country context and a global MNCs business growth strategy fit.