Standards for Corporate Conduct in the International Arena: Challenges and Opportunities for Multinational Corporations

http://ssrn.com/abstract=312068
Author: Sethi, S. Prakash
Source: Business and Society Review, vol. 1007, No. 1 (2002) pp. 20-40.
Year: 2002

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Abstract:

This article discusses the nature of MNC responses to external criticism with regard to operational policies in overseas markets; analyzes the efficacy of international codes of conduct in setting standards for corporate behavior as well as looking at how this form of corporate governance can be made more effective. The case of the toy company Mattel, Inc. is presented as developer of an efficacious code of conduct.