Doing well by being rather nice

http://www.economist.com/people/displaystory.cfm?story_id=10208507
Author: The Economist
Source: The Economist
Year: 2007

[This document has not yet been rated] [You must be signed in as faculty to rate this document]   735 views

Abstract:

The ritual of handing out free M&Ms every Wednesday began accidentally, when an assistant collecting supplies accepted a big bag of the chocolate sweets as a substitute from a local grocer who had run short of change. Yet, recalls Jim Goodnight, the co-founder and boss of SAS, probably the world's biggest privately owned software-maker, the M&Ms have come to symbolize the famously employee-friendly culture that he has cultivated at his firm—a culture that seems more valuable with each passing day. His philosophy of “managing for creativity”, Mr Goodnight reckons, will keep SAS in front.