Leading Change

http://harvardbusinessonline.hbsp.harvar...tem_detail.jhtml?id=488037&referral=1076
Author: Beer, Michael
Year: 1988

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Abstract:

Presents a conceptual framework for understanding the process of leading organizational change. Change leaders must create dissatisfaction with the status quo, develop a vision of the future state, and manage a process that sequences and orchestrates events and changes in such a way that internal commitment is developed and resistance reduced. Practical suggestions for developing these conditions for change are provided.



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