Strategic Management

Brandeis University: HS 252b
Author: McLaughlin, Thomas A.
Source: Brandeis University, The Heller School for Social Policy and Management
Year: 2006

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Abstract:

This syllabus is available for download below to all CasePlace.org users. This course explores the mission-based manager's need to think strategically and to act effectively in a dynamic environment. Students will develop skills for critically analyzing the components of markets, organizational structure, strategic plans, and strategic actions. Students will develop practical planning tools for strategy including mission statements, leadership techniques, technological innovations, and organizational collaboration. The course will help you integrate and apply material learned in the various functional subjects students have studied. The course material is highly varied and examines many types of organizations, the nature of the U.S. health and human services system, competition, technology, and the environmental and ethical considerations in decision-making. Excellent analyses, both qualitative and quantitative, will be expected. Students will learn that an organization's strategy and its environment are linked in a system in which managers must constantly formulate, implement, execute and evaluate strategy. Because there is not just one “correct” solution to any strategy situation, and because authority in the governmental and nonprofit sectors is necessarily diffuse, managers must be able to persuade others. Therefore, a secondary goal of this course is for students to gain experience in formulating in-depth analyses and cogent, substantive arguments.