Business Strategies for the Base of the Pyramid

Ross School of Business, University of Michigan. Fall, 2011
Author: London, Ted
Source: Ross School of Business, University of Michigan
Year: 2011

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Abstract:

This course prepares students to determine business strategies for the base of the pyramid through an analysis of challenges and opportunities; build a base of the pyramid business model; and make markets work for the poor.

About the Base of the Pyramid
The Base of the Pyramid (BOP) approach champions a new way of thinking about and doing business in the world's poor markets. It is an inclusive form of capitalism that emphasizes the role that business-oriented approaches can play in poverty alleviation. While complex and demanding, the base of the pyramid offers enormous potential to generate economic and societal value.

WDI's Base of the Pyramid Initiative
The William Davidson Institute's Base of the Pyramid Initiative is a global leader in knowledge creation, innovative thought dissemination, capacity building, and co-development of BOP Ventures. The BOP Initiative focuses on understanding and facilitating organizational change while simultaneously exploring the links between a BOP strategy and poverty alleviation.

Ted London is a Senior Research Fellow at the William Davidson Institute (WDI) and on the faculty at the University of Michigan's Ross School of Business.

At WDI, he directs the Base of the Pyramid Initiative, a program that generates groundbreaking research and innovative thinking on market-based strategies to effectively serve the four billion people at the base of the economic pyramid.