Coca Cola India

Authors: Kaye, Jennifer; Argenti, Paul A.
Source: Arthur W. Page Society
Year: 2005
Company Name: Coca Cola India
Number of pages: 13

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Abstract:

On August 5, 2003, The Center for Science and Environment, an NGO in India, attacked the safety of Coca-Cola India's products in a press release titled "Twelve Major Drink Brands Sold in and around Delhi Contain a Deadly Cocktail of Pesticide Residues." Though Coke was well within the Indian government's legal limits for pesticide residue in beverages, the country's standards were weak and full of loopholes, making them meaningless. Coke India CEO Sanjiv Gupta had to decide on the most effective communication strategy to restore public trust and had to weigh a larger policy decision at the same time: Should Coke take on a leadership role and help create higher standards for food and beverage safety?