Cambrian House

Authors: Coles, Peter A.; Lakhani, Karim R.; McAfee, Andrew
Source: Harvard Business School
Year: 2008
Number of pages: 13

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Abstract:

Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of IT innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure if it is an appropriate strategy for its community.