Cemex Homes Builds Bridges to Poor

Author: Weatherhead School of Management
Source: Case Western Reserve University
Year: 2005

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Abstract:

The third largest cement manufacturer in the world, CEMEX, decided it needed to move from selling materials to selling solutions. Using low fixed prices, materials on credit, pre-costed housing designs, and supervised construction services for Mexicans, CEMEX developed its "Patrimonio Hoy" program to make housing affordable and possible for 70,000 of the poor in Mexico.