Shift Inc. - Providing the Power to Shift the Well-Being of Teenage Girls

Author: Weatherhead School of Management
Source: Case Western Reserve University
Year: 2008

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Abstract:

Enhancing the physical health, body image and self-esteem of teenage girls is the spirit behind Shift Inc., a club created solely for teenage girls who strive to achieve a healthier life. The objective of helping the members of Shift take action and actuate a behavioral change is manifested through building strong, surrounding community that provides support and encouragement, valuable information that helps teenage girls make wiser decisions toward their health and tools that bring planning and focus in achievement of these goals.