Coca-Cola in Africa: Increasing Productivity by Combating AIDS

Author: Weatherhead School of Management
Source: Case Western Reserve University
Year: 2008

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Abstract:

Coca-Cola is the largest private sector employer in Africa, with more than 60,000 employees. It has operated in Africa for more than 75 years and over the last five years has invested more than $600 million in new plants, updated equipments and employee training. Africa has been a profitable region for the company with continuous increase in revenues as well as unit case volume. But this rate of growth is threatened by the prevalence of AIDS/HIV crisis in the continent. The company has launched several initiatives to educate, protect and curb the crisis for its employees, in turn helping the economic growth of the whole region. Through partnerships and collaborations several innovative programs have been institutionalized. The prevention and education within the company cascade down, contributing to the health and development of the whole community.