A Model of Clean Energy Entrepreneurship in Africa: E+Co's Path to Scale

Authors: Branzei, Oana; McKague, Kevin
Source: Richard Ivey School of Business
Year: 2009
Number of pages: 21

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Abstract:

The founder and executive director of E+Co faces the challenge of ten-fold growth and reviews the core parts of the company's innovative business model, the changes in the energy markets around the world, and the rationale for local solutions to energy scarcity and inefficiency. Also presented is a set of entrepreneurial growth strategies that preserve the core of the model - i.e., simultaneously tackling energy poverty and energy waste, and bringing people up the energy ladder with locally suitable and affordable solutions. These strategies help consolidate and leverage E+Co's 12 years of experience and strong local presence through an innovative combination of complementary wedges.