IBM in China: Responding to a Government's Social Initiatives

Author: White, Steven
Source: China Europe International Business School
Year: 2008
Number of pages: 14

[This document has not yet been rated] [You must be signed in as faculty to rate this document]   937 views

Abstract:

The Chinese government introduced two broad social development initiatives in 2006, with the objective of addressing the increasing gap in economic and other measures of development among segments of society and regions in China. Firms, especially multinationals like IBM, need to consider how to respond to these initiatives. This case elicits discussion on how to integrate critical stakeholder management with corporate strategy.