Steve Glenn, a successful internet start-up entrepreneur, returned to his love of architecture and commitment to sustainability by creating a company that would provide signature, green, prefabricated homes to the “cultural creative” market. The case outlines the state of both the housing industry and the green building industry in 2007. Students will learn about the environmental impacts of buildings, the certification programs to build green buildings, and the critical elements of creating a sound business that capitalizes on the green building industry. The case can be used in an environmental business, competitive strategy, entrepreneurship, marketing, or green building class.
This case participated in the oikos Case Writing Competition.
An inspection copy of this case is available from the oikos Case Collection.