Where's the Green in Green Business?

Author: Schendler, Auden
Source: Harvard Business Review
Year: 2002
Company Name: Aspen Skiing Co.
Number of pages: 2

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Abstract:

Anyone who argues that "green" business makes economic sense is bending the truth, says the director of environmental affairs at Aspen Skiing Co. Sustainable business can't occur without a company mandate springing from ethics, not economics.