Managers at Norway's Hydro are wondering whether or not an economically viable business case can be made to commercialize a wind-hydrogen solution. The company has successfully installed a wind-hydrogen renewable energy system as a research and development project on the 200-person remote island of Utsira. Now, they are considering two early markets to which to sell the idea: remote island communities or grid power balancing for grid operators with a high reliance on wind power. Introduces current trends in renewable energy and looks at the threats, opportunities, and business drivers in launching a new project. Analyzes the priorities of the company by looking at economic, social, and environmental objectives.