Web-Conference: The Stakeholder Approach in the Marketing Discipline

Authors: Korschun, Daniel; Viswanathan, Madhu; Gentile, Mary C.
Source: Aspen Center for Business Education
Year: 2009

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Abstract:

On September 3rd, 2009, Aspen CBE hosted a web-conference on “The Stakeholder Approach in the Marketing Discipline” through the Corporate Governance and Accountability Project, hosted by the Alfred P. Sloan Foundation. Speakers were:

Daniel Korschun, Assistant Professor of Marketing at the LeBow College of Business at Drexel University

Madhu Viswanathan, Associate Professor of Business Administration at the College of Business at the University of Illinois, Urbana-Champaign

Mary C. Gentile (moderator), Ph.D., Giving Voice to Values and Babson College

The conference Powerpoint presentation may be downloaded below, and is available to all users.
You may download the audio portion of the web conference here.

Our Case Notes

Discipline: Marketing
Topic: Corporate Citizenship; Customer Relations; Sustainability; Global / Transnational Issues
Product Type: Multimedia
Keywords: sustainability, sustainable marketing, stakeholder, stakeholder theory, consumer, cradle to cradle, csr, corporate social responsibility,

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