Intuit

Author: Cespedes, Frank V.
Source: Harvard Business School
Year: 2009
Company Name: Intuit
Number of pages: 8

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Abstract:

This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.