Exporting American Culture

http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=396055-PDF-ENG
Authors: Badaracco, Joseph L., Jr.; Useem, Jerry
Source: Harvard Business School
Year: 1995
Company Name: Music Television
Number of pages: 18

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Abstract:

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions about cultural sensitivities and the concept of American cultural imperialism around the globe, especially in the traditional Muslim Middle East. The young executive responsible for the deal wonders if his company will be perceived as a "Western vulture." Teaching Purpose: To discuss the social and cultural impact of the media in the context of corporate social responsibilities.