Authors: Deatherage, Bill; Konze, Sylvia; Shulman, Johnathan; Spielmann, Karl; Vogel, John H., Jr.
Source: Amos Tuck School of Business at Darmouth College, New Hampshire
Company Name: The Lee David Pesky Center
Number of pages: 18
A successful advertising executive whose son had suffered from learning disabilities and died of a brain tumor, seeks to create a center for the diagnosis and treatment of learning disabilities to honor his son, in Idaho. The case traces the hiring, programmatic, and financial decisions that must be made, the networking to raise the profile of the center and sustainable donations, and decisions that face the founder and executive director in this entrepreneurial effort.