Author: Kistruck, Geoffrey M.
Source: Fisher College of Business
Number of pages: 6
The purpose of this course is to provide students with a comprehensive understanding of the political, economic, social, and technological forces shaping today’s global business environment. Multinational corporations are increasingly exposed to greater risks associated with currency fluctuations, trade embargoes, and consumer boycotts. Similarly, domestic businesses must be increasingly aware of competitive threats related to new technologies or cheaper subsidized products arising from foreign entrants. Thus, globalization is a pervasive phenomenon that requires the attention of both foreign and local businesses alike.
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