A successful woman executive attempts to integrate women into the construction trade in Chicago. Julia Stasch rose from office assistant to president and chief operating officer of a major Chicago real estate firm, Stein & Co. This case describes her campaign to create expanded opportunities for women and minority-owned businesses as suppliers to construction projects, and for women and minority workers on construction sites. Discusses entrenched discrimination in a particular industry, and the creative change strategies implemented by one executive. Teaching Purpose: May be used in Human Resources, Organizational Behavior, Ethics, and Diversity courses to help students explore: 1) the design of affirmative action and diversity programs to address entrenched discrimination; 2) the role of business in encouraging diversity; 3) how one individual can create social change; and 4) strategies for increasing the acceptance of diversity of the workplace. Supplements available (from Harvard Business School Publishing).