Video: The Difference Makers: History of the CSR Movement with Sandra Waddock

Masters Seminars in Business Ethics Video Series
http://www.darden.virginia.edu/corporate-ethics/Video_Waddock_Difference_Makers/index.html
Author: Waddock, Sandra
Source: Business Roundtable Institute for Corporate Ethics
Year: 2009

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Abstract:

"As I define the difference makers, they’re a group of individuals who stood between business and society," said Business Roundtable Institute for Corporate Ethics Public Trust Panel Member Sandra Waddock, the Galligan chair of strategy and professor of management in the Carroll School of Management at Boston College. Waddock relays the history of the CSR movement and its leaders, based upon her book: The Difference Makers: How Social and Institutional Entrepreneurs Created the Corporate Responsibility Movement. She says, "...the difference makers care about building a better world and their way of doing that is to focus on bringing accountability, responsibility, transparency to big corporations."

The Masters Seminars in Business Ethics video series features thought leaders in business ethics addressing topics in their particular fields of expertise, including their approach to teaching business ethics. The purpose of the series, which is available on the Web, is to make the best thinking in business ethics globally available free-of-charge for educators, students, and managers interested in embedding ethics into business practice. The series is produced by the Business Roundtable Institute for Corporate Ethics.