From Subsistence Marketplaces to Sustainable Marketplaces: A Bottom-Up Perspective on the role of Business in Poverty Alleviation

http://www.iveybusinessjournal.com/article.asp?intArticle_id=816
Authors: Viswanathan, Madhu; Sridharan, Srinivas
Source: Ivey Business Journal
Year: 2009

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Abstract:

The efficacy – and appropriateness - of monetizing the poor may be questionable for some. Reality and research, however, suggest that enabling the poor to make the economic and psychic step up from merely subsisting has transformative benefits. These authors have conducted extensive research on how helping the poor make the move up ought to be done and how the benefits of such a move underpin change that lasts.