Authors: Farris, Paul W.; Spekman, Robert E.; Webb, Marjorie
Source: Darden Business Publishing
Year: 2008
Number of pages: 5
Abstract:
Compact fluorescent bulbs (CFLs) lasted five to six times longer—8,000 to 12,000 hours—than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs...
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This case is available for purchase from Darden Business Publishing Case #UVA-M-0766.