James Burke: A Career in American Business (A, B)

Authors: Smith, Wendy; Tedlow, Richard S.
Source: Harvard Business School
Year: 2005
Company Name: Johnson & Johnson
Number of pages: 26, 18

[This document has not yet been rated] [You must be signed in as faculty to rate this document]   2581 views

Abstract:

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment. .