Fashion Futures 2025: Global Scenarios for a Sustainable Fashion Industry

http://www.forumforthefuture.org/project/fashion-futures-2025/overview
Source: Forum for the Future, Levi Strauss & Co.
Year: 2010
Number of pages: 61

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Abstract:

The future holds many challenges for the global fashion industry. Resource shortages, climate change, demographic change, new technologies, and seismic shifts in the global economy will affect our businesses, our customers and our world in ways we find hard to anticipate, let alone prepare for. All areas of this vibrant industry in every region will be affected, from suppliers of raw materials, designers and manufacturers, right through to big brands and niche retail outlets, and these profound changes will call into question the business models we’re all familiar with. But these changes hold exciting opportunities as well as risks. If we understand what the future may hold we can prepare for it, spot promising new ventures and even help shape the direction it takes. Visionary brands have a huge opportunity to lead the way with their values and position themselves for success in the marketplace.