Building Social Capital with Aptech's Vidya

Providing an IT Introduction to Thousands of Poor Indians
Authors: Dhanuka, Mayank; Price, Daniel; Teichner, Warren
Source: World Resources Institute
Year: 2003
Company Name: Aptech
Number of pages: 18

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Abstract:

Vidya, Hindi for “knowledge,” is a computer literacy program run by Aptech Ltd., one of the two largest computer education and training companies in India. As a part of its corporate citizenship effort, Aptech launched the Vidya program in 1999 to expand its course catalog beyond the company's core offerings targeted at computer professionals and corporate markets. The pricing of Vidya has provided opportunities to many low-income students that would otherwise not have able to afford computer training. Aptech has introduced Vidya at approximately 1,250 of the company's 2,449 centers in India and enrolled more than 350,000 students.