Mobility Car Sharing - From Ecopreneurial Start up to Commercial Venture (A, B, C, D, E)

Author: Hockerts, Kai
Source: INSEAD
Year: 2003
Company Name: AutoTeilet Genossenschaft
Number of pages: 9, 8, 8, 10, 10

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Abstract:

This case describes the development of a social entrepreneurial venture from its co-operative self-help roots in 1987 until 2002. It examines the choices confronted by the Swiss entrepreneurs who have started car-sharing. Consisting of 5 separate parts, the case highlights different managerial issues in each section. The case could be used to highlight the difficulties environmental niche players face when moving into the mass market.

This case participated in the oikos Case Writing Competition.



An inspection copy of this case is available from the oikos Case Collection.

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