Social Intrapreneurs — An Extra Force for Sustainability

http://www.som.cranfield.ac.uk/som/dinam...20intrapreneurs%20occasional%20paper.pdf
Authors: Grayson, David; McLaren, Melody; Spitzeck, Heiko
Source: Doughty Centre for Corporate Responsibility, Cranfield University
Year: 2011
Number of pages: 48

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Abstract:

This occasional paper, part of the Doughty Centre’s research agenda, examines how individuals, businesses and Civil Society organisations interact to create sustainable value for business and for society at large. It focuses on the contribution that social intrapreneurs can make to this. Social intrapreneurs are people within a large corporation who take direct initiative for innovations which address social or environmental challenges profitably. Typically, they are going against the grain and challenging their employers. In contrast with social entrepreneurs, social intrapreneurs can leverage existing infrastructures and organisational capabilities to deliver social value on a large scale. Unlike corporate volunteers, corporate responsibility (CR) champions or green team members inside companies who are ‘close relatives’, social intrapreneurs further social and environmental goals while at the same time generating a profit for their employers.