Obesity and McLawsuits

Author: Baron, David P.
Source: Stanford University
Year: 2005
Company Name: McDonald's
Number of pages: 7

[This document has not yet been rated] [You must be signed in as faculty to rate this document]   1850 views

Abstract:

After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald's was a prime target. Details McDonald's response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and nonmarket strategies that McDonald's employed.