Caesars Entertainment: CodeGreen

Authors: Serafeim, George; Eccles, Robert G.; Clay, Tiffany A.
Source: Harvard Business School
Year: 2011
Company Name: Caesars Entertainment
Number of pages: 16

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Abstract:

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. The objective is to discuss the relationship between sustainability, employee motivation, and customer satisfaction.