Business Strategy: The Sustainable Enterprise

EM 590
Author: Nassos, George P.
Source: Illinois Institute of Technology
Year: 2010
Number of pages: 13

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Abstract:

This course integrates environmental management issues with use of strategic planning tools for assessing and responding to competitive and social forces. The course will look at the challenge of corporations competing in the global economy of the new millennium in such a way that will allow the planet to support them indefinitely. Emphasis will be on the company’s ability to build and sustain a competitive advantage utilizing traditional management concepts as well as new sustainability practices. Topics will include a review of traditional strategic processes, The Natural Step, the servicizing concept and various case studies showing how an enterprise can meet its sustainable goals consistent with its financial and market goals.