Authors: Bockstette, Valerie; Stamp, Mike
Number of pages: 26
Until recently, corporate engagement in society has been viewed as a business cost, to be traded off against profitability. Increasingly, however, companies are realizing that by creating shared value, they can benefit society and boost their competitiveness at the same time. Traditional approaches to CSR, which pit business against society, represent missed opportunities for both. The most advanced companies are moving beyond this paradigm.