Mrs. Ebtissam Algosaibi: An Entrepreneur in the Kingdom of Saudi Arabia

Author: Isenberg, Daniel J.
Source: Harvard Business School
Year: 2009
Company Name: Erum Jewelry
Number of pages: 14

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Abstract:

Mrs. Ebtissam Algosaibi has created the leading high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard. How should she expand Erum beyond the Saudi market? The case also deals with the new opportunities and old challenges for women entrepreneurs in Saudi Arabia and the Middle East.