Manchester Bidwell Corporation: The Replication Question

Authors: Stuart, Toby; Hardymon, G. Felda; Heskett, James L.; Leamon, Ann
Source: Harvard Business School
Year: 2010
Company Name: Manchester Bidwell Corp.
Number of pages: 19

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Abstract:

Bill Strickland, CEO of Manchester Bidwell Corporation, must decide the best way to replicate his innovative, award-winning approach to curing poverty. Manchester Bidwell's approach, which provides both adult job-training tuned to fill the needs of local industries and after-school art instruction for at-risk youth, has proven highly effective over the 40 years Strickland has operated it. He wants to replicate this strategy across 100 or 200 cities, but progress has been slow. Is the current intensive approach correct, or should he change it? What would be at risk? How can he best provide his "cure for poverty" to the greatest number of communities?