Authors: Liker, Jeffrey K.; Ogden, Timothy N.
Source: Ivey Business Journal
Company Name: Toyota
Number of pages: 4
A sticky accelerator pedal last year tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors, who have written two widely acclaimed books on Toyota, argue – successfully – that the pedal’s stickiness was caused not by relaxed manufacturing standards, as was commonly believed, but rather by failing to reconcile the means with the ends in trying to meet a corporate goal. Readers who hope to create a culture of excellence will learn why that particular reconciliation is important and how to achieve it.