The Toyota Recall: Missing the Forest for the Trees

http://www.iveybusinessjournal.com/topic...-recall-missing-the-forest-for-the-trees
Authors: Liker, Jeffrey K.; Ogden, Timothy N.
Source: Ivey Business Journal
Year: 2011
Company Name: Toyota
Number of pages: 4

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Abstract:

A sticky accelerator pedal last year tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors, who have written two widely acclaimed books on Toyota, argue – successfully – that the pedal’s stickiness was caused not by relaxed manufacturing standards, as was commonly believed, but rather by failing to reconcile the means with the ends in trying to meet a corporate goal. Readers who hope to create a culture of excellence will learn why that particular reconciliation is important and how to achieve it.