The Grow Green Program

Authors: Grasby, Elizabeth M.A.; Jean, Melissa
Source: Richard Ivey School of Business
Year: 2011
Company Name: Try Recycling & Aggregates
Number of pages: 6

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Abstract:

The president of Try Recycling & Aggregates, a company which recycled materials not acceptable at garbage landfill sites, has to decide whether the company should sell its products through a new fundraising initiative - the Grow Green Program. This program would involve approaching organizations taking part in fundraising activities to determine if they would be interested in selling the company's gardening products in order to raise funds for their organizations. He had determined which products would be sold, but must determine which fundraising organizations to target and how to promote his idea.