Don't Buy This Jacket, Black Friday and the New York Times

http://www.thecleanestline.com/2011/11/dont-buy-this-jacket-black-friday-and-the-new-york-times.html
Source: The Cleanest Line
Year: 2011
Company Name: Patagonia
Number of pages: 1

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Abstract:

Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”?

It’s time for Patagonia as a company to address the issue of consumerism and do it head on.

The most challenging, and important, element of the Common Threads Initiative is this: to lighten our environmental footprint, everyone needs to consume less. Businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.