MKT 730: Consumerism and Social Issues
Author: Gupta, Pola
Source: Wright State University
This course is a critical study of marketing concepts and practices as related to contemporary social issues in the American economy. Topics include: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, the role of government in consumer protection. Emphasis is placed on ethical and social responsibility obligations of marketing professionals, industry and marketing professional association codes of conduct, and international NGO standards of responsible marketing practice.
This course explicitly treats the following relevant marketing topics relating to social and environmental impact: green marketing, eco-tourism, social and cause-related marketing; cultural impacts of advertising; impacts of product development/design/pricing on consumers; niche marketing and new target markets; and responsible global consumption.