Source: KAIST Business School
Facing the challenges of sustainability of human civilization, nobody knows what is really going to happen. Everybody seems to accept that the current way of living is not sustainable in the long run. Other than this, however, everything else is open to huge uncertainty. Will consumers really change their behavior? Will big companies really change the way how they produce and deliver the values in a sustainable way? Will governments really enforce more stringent regulations? Can international community really agree on the way to fill the gaps between the rich and the poor? All these questions are critical in formulating business strategies. What should the managers and business leaders do in front of these uncertainties? How can we cope with the potential and real changes toward a sustainable society? This course is designed to explore the questions like above. We will begin with the existing concepts of sustainable consumption and production (SCP) and base of pyramid (BOP), and then move on to the questions like:
-- What have been done so far?
-- What are the barriers and challenges?
-- What kinds of opportunities and threats exist for businesses?
-- How can we reinvent our business to deal with the necessary innovations in technologies, management, and business models?
In this course the students are expected to participate with a specific business in mind, so that they can come up with a solid business innovation plan at the end of the semester. When we discuss the reading materials and business cases, the ideas should be applicable to the real world problems.