Responsible Marketing

http://www.beyondgreypinstripes.org/content/responsible-marketing
Source: University of Jyväskylä
Year: 2011

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Abstract:

The whole course covers the issues related to responsible and ethical marketing and corporates' social and environmental responsibility from different viewpoints. The course starts with a premiss that companies arenot only responsible to their shareholders but also to society as a whole.

Detailed course content:
1. The essential conceptions of responsible marketing,
2. The focal theories of ethics,
3. Issues related to ethical marketing and corporate social responsibility,
4. Planning and managing ethical marketing practices,
5. Ethical consumption and its implications to marketing,
6. Responsible marketing, communication and corporate's reputation