Wanted: A New Kind of College Business Program

http://www.businessweek.com/bschools/content/mar2011/bs20110321_994912.htm
Author: Sullivan, William M.
Source: Bloomberg Businessweek
Year: 2011
Number of pages: 2

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Abstract:

A Carnegie Foundation study argues that undergraduate business programs must do a better job of giving students a strong grounding in the liberal arts.

More than ever, American business needs leaders who are creative and flexible enough to innovate in a complex, competitive, global economy. The recent near-collapse of the world economy underscores the importance of business professionals who can act with foresight and integrity, aware of the public impact of their decisions. Business is the largest college major in the country, and undergraduate business programs should be critical sites for preparing such leaders. However, a recent study of undergraduate business education undertaken by the Carnegie Foundation for the Advancement of Teaching found that these programs are poorly designed to prepare the vibrant business professionals our society needs.