Supply Chain Trust: The Catalyst for Collaborative Innovation

Authors: Fawcett, Stanley E.; Jones, Stephen L.; Fawcett, Amydee M.
Source: Business Horizons
Year: 2012
Number of pages: 16

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Abstract:

Trust is at the heart of a collaborative innovation capability. Without a foundation of trust, collaborative alliances can neither be built nor sustained. Using a two-stage qualitative research method, we discovered that managers understand neither the nature of trust nor the dynamics of trust building. To help alleviate these knowledge gaps, we herein develop a definition of collaborative trust, describe a trust maturity framework, and discuss the competitive power of trust. We conclude by presenting a dynamic systems model that elaborates on the process of building trust to improve collaboration, innovation, and competitive performance.