OpenIDEO

Authors: Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Pokrywa, Stephanie Healy
Source: Harvard Business School
Year: 2012
Company Name: IDEO; OpenIDEO
Number of pages: 29

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Abstract:

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.