Author: Larson, Andrea
Source: Darden Business Publishing
Number of pages: 5
The purpose of this course is to provide students with practical information on the growing frontier of innovation and entrepreneurial activity at the nexus of business and natural systems. The term “sustainable business” refers to competitively advantageous strategies and practices firms adopt to grow revenues, cut costs, improve market share, enhance brands, and redesign products and processes to reduce or eliminate adverse environmental and health impacts. Students will study the trends and science driving growing demand for clean technology and lifecycle product designs. Students will look at the drivers of corporate innovation, strategic shifts, and new markets, learn skills to identify market opportunities and understand the tools, concepts, and frameworks used by companies currently pursuing sustainable business opportunities. Through the use of articles, technical notes, cases, and guests, the course examines company strategies and practices while providing history and frameworks for context and comprehension.